I wanted to convey a group of inviting, inspiring spaces that people
can utilise for their creative endeavors. To do this I used a range
of vibrant colours and the application of collage to show the coming together
of different elements – like the coming together of different creative types.
The patterns used show creativity; through smooth swirling lines
(Homies spread) and ideation, through a zigzag of different points (In Good
Company spread). The idea of
collaboration is linked in the honeycomb pattern used in The Biz Dojo spread.
The application of the grid helps to determine a hierarchy within
the spreads. The titles are always in the same place and are large and
dominant. The gird makes the information more accessible and improves readability.
I learnt how to interpret a space, synthesise information and design
a relevant brochure. I also learnt how to apply a grid and I improved my
InDesign skills. This will inform my future projects because I now have a relevant
design system to apply and I have added to my design thinking skills.
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