Lectorial – Type
Justify your choice of stylistic approach in terms of communication intent and how it relates to the subject matter and audience.
How can you develop your ideas (rather than rejecting what you've done and beginning again from scratch)?
Hierarchy and layout exercise
On your strongest double page spread,establish and prioritise the number and levels of info – head, subhead, pull-out quote, secondary info.
Create a range of compositions exploring layout, hierarchy and visual flow
Critique initial mock-ups of double page spreads, focusing on stylistic approach and composition.
Change title colour- white fades into background too much
Edit photos so they don't look yellow - crumpled paper looks like chicken nuggets
Make new patterns - current patterns are unoriginal
Simplify text
The page numbers aren't necessary
Make it more fun - this is about a fun collaborative space
Use of collage/ development of current collage is a good idea for this
Architecture?
Kern title - Try condensed and check leading
Add in body copy and symbols
Go back to FADPs when doing collages
Critique initial mock-ups of double page spreads, focusing on stylistic approach and composition.
Change title colour- white fades into background too much
Edit photos so they don't look yellow - crumpled paper looks like chicken nuggets
Make new patterns - current patterns are unoriginal
Simplify text
The page numbers aren't necessary
Make it more fun - this is about a fun collaborative space
Use of collage/ development of current collage is a good idea for this
Architecture?
Kern title - Try condensed and check leading
Add in body copy and symbols
Go back to FADPs when doing collages
Preparation for next studio
- Mock-up a range of spreads focusing on well crafted type.
(Apply the strongest approach to the 3 destination spreads.)
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